Sales & Demand Analytics Using Excel

What You Will Learn:

• Understand the fundamentals of Sales & Demand Analytics and how they support business decisions.

• Build and organize clean, structured sales databases using Excel best practices.

• Perform time-based sales analysis to identify trends, seasonality, and growth patterns.

• Evaluate product and customer performance using ranking, contribution analysis, and the 80/20 rule.

• Measure demand variability and calculate forecast accuracy using simple forecasting techniques.

• Use PivotTables and PivotCharts to create dynamic and interactive sales reports.

• Design a professional Sales & Demand Analytics Dashboard with KPIs and visual insights.

Course Description:

Sales and demand data are at the core of every successful business decision. Organizations today rely on accurate sales analysis and demand insights to optimize performance, reduce uncertainty, and plan for the future.

Sales & Demand Analytics Using Excel is a practical, hands-on course designed to help you analyze sales data, understand demand patterns, and transform raw numbers into meaningful business insights using Microsoft Excel.

Throughout this course, you will learn how to structure sales data correctly, apply essential and advanced Excel formulas, analyze sales trends over time, evaluate product and customer performance, and measure demand variability. You will also explore basic demand forecasting techniques and learn how to assess forecast accuracy.

The course emphasizes real-world applications, focusing on practical exercises, PivotTables, dashboards, and a complete end-to-end project. By the end of the course, you will be able to build professional sales reports and dashboards that support data-driven decision-making across sales, supply chain, and business operations.

This course is ideal for professionals, analysts, and business owners who want to strengthen their analytical skills using Excel without relying on complex tools or programming.

Course Content:

1. Introduction to Sales & Demand Analytics

   • Understanding sales vs demand analytics

   • Types of sales and demand data

   • Key sales and demand KPIs

   • Structuring sales data for analysis in Excel

2. Essential Excel Formulas for Sales Analysis

   • SUM, SUMIFS, COUNT, COUNTIFS

   • AVERAGE, AVERAGEIFS

   • IF, AND, OR logic

   • Percentage calculations for sales performance

3. Time-Based Sales & Demand Analysis

   • Working with dates in Excel

   • Monthly, quarterly, and yearly sales analysis

   • Trend analysis and seasonality basics

   • Moving averages for demand analysis

4. Product & Customer Performance Analysis

   • Product performance evaluation

   • Customer sales analysis

   • Ranking and contribution analysis

   • Pareto principle (80/20 rule)

   • ABC classification

5. Demand Variability & Forecasting Fundamentals

   • Actual vs forecast demand

   • Demand variance and forecast error

   • Simple forecasting methods

   • Measuring forecast accuracy

6. Advanced Analysis Using PivotTables

   • Creating PivotTables from sales data

   • Sales analysis by product, customer, and region

   • PivotCharts and interactive analysis

   • Using slicers for dynamic reporting

7. Sales KPIs & Dashboard Design

   • Defining key sales and demand KPIs

   • KPI calculations and visualization

   • Conditional formatting techniques

   • Building a professional sales dashboard in Excel

8. Final Project – Sales & Demand Analytics Model

   • Cleaning and preparing raw sales data

   • Performing complete sales and demand analysis

   • Building forecasts and KPI reports

   • Creating a final interactive dashboard

   • Presenting insights and recommendations

     
     

Course Requirements:

1. Basic knowledge of Microsoft Excel (working with cells, rows, and simple formulas).

2. A laptop or desktop computer with Microsoft Excel installed (Excel 2021 or later recommended).

3. No prior experience in sales analytics or demand forecasting is required.

4. Basic understanding of business or sales concepts is helpful but not mandatory.

   
   

Who This Course is For:

• Sales analysts and business analysts who want to improve their data analysis skills using Excel.

• Supply chain, demand planning, and operations professionals seeking better sales and demand insights.

• Business owners and entrepreneurs who want to understand sales performance and customer behavior.

• Accountants and finance professionals involved in sales reporting and performance analysis.

• Excel users who want to move into sales analytics and data-driven decision making.

  
  

Certification:

Upon completing this course, you will receive a certificate from Assaal Academy